Natali Cavanagh
Writer. Marketer. Storyteller.

Bookseller-  The Ripped Bodice, Brooklyn NY

March 2024 - Present​

• Manages book inventory and researches new titles to stock in the store

• Assists in social media content creation, curates marketing displays, and researches community trends to entice customers and increase sales

• Assists readers and customers with title selection and book recommendations

• Executes book and author events with the Ripped Bodice community

 

Marketing Associate-  Penguin Random House, New York NY

March 2021 - December 2023​

• Marketing generalist who developed creative, analytical, and results-driven marketing campaigns for young adult and teen book projects and children’s and teen festival sponsorship presence at Random House Children's Books

• Wrote copy for, lead project management, created campaign plan documents, and directed  brand strategy for 60 campaigns per year

• Coordinated creation and delivery of important digital and physical teen marketing and selling materials such as sales mailings, consumer promotional items, and account specific signage and assets 

• Developed teen ad campaign direction for key seasonal, heritage, and selling moments such as Pride Month, Mental Health Awareness Month, and AANHPI Heritage Month

• Lead a team of 3-4 marketers and publicists to execute corporate sponsorships (Averaging 6 shows per year), negotiates and serves as primary communicator with festival teams, and acts as a festivals point person for all in-house design, editorial, and marketing teams 

• Spearheaded RHCB’s new  hybrid festival strategy, resulting in a 384% increase in unit sales going from virtual into the first hybrid show of 2021

• Hosted and managed online consumer events at hybrid and virtual festivals for promotional opportunities 

• Performed key weekly workflow assignments, including maintaining shows and title budgets, taking notes for monthly departmental meetings, and updating seasonal organization documents

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Marketing Coordinator -  ABRAMS Books, New York NY

March 2020 - March 2021

• Supported the children’s books marketing team in the creation and execution of upcoming  and seasonal-specific campaigns for the Diary of a Wimpy Kid series brand 

• Negotiated  pricing for, wrote  copy,  and oversaw  production for print and digital  sell-in materials, advertisements, and consumer items 

• Developed  and managed Wimpy Kid  Facebook and Instagram social media advertising campaigns, averaging 2 campaigns per month 

• Routed and communicated approvals for marketing materials to in-house domestic editorial, marketing, and publicity team and international publishing teams daily

 

Marketing Assistant - Hachette, New York NY

August 2018 - February 2020

• Managed marketing projects related to books targeting toddlers, kids, and teens

• Organized the project management and copy for the paperback back-of-book advertising program, averaging 5 ads per month 

• Managed workflow and project management of marketing seasonal sales materials to distribute 40 print and digital projects per season

• Supported the Digital Marketing team by composing  blog posts targeting teens, kids, and parents, writing the monthly teen newsletter, managing the  influencer book tour program, and creating consumer-facing social media content

 

Publicity/Marketing Intern - Little, Brown for Young Readers,  New York NY

June 2018 - August 2018​

• Created press releases and pitch letters, brainstormed publicity campaign ideas, mailed galleys, and organized contact information to publicize forthcoming LBYR books

• Generated advertising copy, wrote social media content, and pitched marketing and advertising material to assist in the creation and execution of LBYR marketing plans

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Editorial Intern - Writers House literary agency, New York NY

October 2017 - January 2018

• Supported the desk of Daniel Lazar under the supervision of Junior Agent-Assistant Victoria Doherty-Munro to assist in the acquisition of new manuscripts and the publication of client manuscripts

 

Social Media Intern - Guernica magazine, Remote 

September 2017 - January 2018

• Supported Director and Editors-in-Chief in the organization of social media and the daily generation of the online magazine

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Teaching Assistant- Ball State Honors College, Muncie IN

August 2015 - May 2016 

• Assisted 2 Honors College humanities classes during the fall semester and 1 during the spring semester; classes had students reading and analyzing texts from various aspects of Western civilization

• Edited, critiqued, and graded weekly student journals 

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ER Medical Scribe - Ball Memorial Hospital, Muncie IN

November 2014 - August 2015

• Wrote and compiled patient medical charts for Emergency Department physicians and nurse practitioners, including physical exams, patient history, and discharge actions

• Recorded phone calls, patient procedures, and EMS reports

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